Styku, a Kinect Accelerator startup, set out to alter clothes shopping for retailers by using the Kinect for Windows sensor and software development kit to develop its Smart Fitting Room quickly, a new case study reports.

The technology will soon be used by Brooks Brothers, IM-Label, and other fashion retailers. Styku hopes to improve the shopping experience—reducing the problem of shoppers returning up to 40 percent of their online purchases and offering a faster, less expensive body scanning solution. Additionally, military apparel contractors appreciate the improved measurement capability of Kinect for Windows with the Styku software—estimated to be up to 400 percent more accurate—which could save soldiers' lives, thanks to better fitting body armor.